Apple TV Take 2: Movie Rentals, No Computer Required
Steve Jobs announced an update to the Apple TV at Macworld San Francisco this week as well as iTunes Movie Rentals, which were already rumored to be part of his Macworld keynote speech.
Jobs admitted that Apple’s online video plan had been a disappointment and that users didn’t take to watching online video the way Apple had expected. When Jobs first announced the Apple TV last January, Apple’s initial video plan was too complicated for many people. Getting a movie or TV show onto your Apple TV required customers to buy the video from the iTunes Store, download it to their computer, then sync/stream the file using an Apple TV.
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