Gina on Apple’s Advertising and Aesthetics

Gina Trapani from LifeHacker fame wrote a thesis on Apple’s Advertising and Aesthetics on her blog called Smarterware. While we don’t typically talk about other people’s blog entries or opinions, Gina’s article explains how Apple sells product and is well worth a read. The article, “Lessons from Apple on Advertising and Aesthetics“, describes Apple product… Continue reading Gina on Apple’s Advertising and Aesthetics

Apple announces new MacBook laptops at WWDC Conf

Apple announced some new models to their laptop line today at their WWDC conference (Worldwide Developer Conference). For starters, the MacBook Air is going to become significantly more affordable – $300 to $700 more so, and MacBook’s now start at $999. The 13″ MacBook with 2GB RAM, 160GB HD and GeForce 9400M graphics card can… Continue reading Apple announces new MacBook laptops at WWDC Conf

iPhone 3G and WWDC Announcement Predictions

There’s no doubt that an iPhone update is imminent. But while nearly everyone has agreed on that, nobody knows anything definite about the specifics… except that the new iPhone will be compatible with the Microsoft Exchange email services. There’s a link on the main Apple.com iPhone page where you can apply to be a beta… Continue reading iPhone 3G and WWDC Announcement Predictions