Gina on Apple’s Advertising and Aesthetics
Gina Trapani from LifeHacker fame wrote a thesis on Apple’s Advertising and Aesthetics on her blog called Smarterware. While we don’t typically talk about other people’s blog entries or opinions, Gina’s article explains how Apple sells product and is well worth a read.
The article, “Lessons from Apple on Advertising and Aesthetics“, describes Apple product advertising with a word or two speaking about aesthetics of Apple products. Her article is worth a read.
I wanted to expand on Gina’s article by mentioning how Steve Jobs’ presentations are Apple’s largest advertisement through his modus operandi as he steps on stage at a forum like WWDC to describe the latest “insanely great” products and features. Regardless of whether you are a Apple fanboy or not, if you remove your prejudices you must agree that Steve Jobs can present and speak better than any technology leader. Why is that?
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Steve Jobs took the stage in his typical fashion wearing Levi’s 501 jeans, a St. Croix black mock turtleneck and New Balance 991 shoes to a standing ovation then WWDC started with his typical phrase: “It’s great to be here!”
There’s no doubt that an iPhone update is imminent. But while nearly everyone has agreed on that, nobody knows anything definite about the specifics… except that the new iPhone will be compatible with the Microsoft Exchange email services. There’s a