Gina on Apple’s Advertising and Aesthetics

Gina Trapani from LifeHacker fame wrote a thesis on Apple’s Advertising and Aesthetics on her blog called Smarterware. While we don’t typically talk about other people’s blog entries or opinions, Gina’s article explains how Apple sells product and is well worth a read. The article, “Lessons from Apple on Advertising and Aesthetics“, describes Apple product… Continue reading Gina on Apple’s Advertising and Aesthetics

Fake Steve Jobs Pushing AT&T Customers to Protest

Newsweek’s Dan Lyons (a.k.a. “Fake Steve Job”) is stirring up unhappy AT&T customers to protest poor network performance by trying to use as much data as possible on Fri 19 Dec at noon. It’s not clear whether this will work or just end up in users becoming even unhappier! AT&T can also retaliate by arguing… Continue reading Fake Steve Jobs Pushing AT&T Customers to Protest

iPhone 3G and WWDC Announcement Predictions

There’s no doubt that an iPhone update is imminent. But while nearly everyone has agreed on that, nobody knows anything definite about the specifics… except that the new iPhone will be compatible with the Microsoft Exchange email services. There’s a link on the main Apple.com iPhone page where you can apply to be a beta… Continue reading iPhone 3G and WWDC Announcement Predictions