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Need for Speed giving away a BMW M3

Gaming & Toys / By /

In what has to be one of the most extravagant promotions for a video game, EA is giving away a BMW M3 to help promote the latest in the Need for Speed series (called Shift). Apart from the M3, you can win NfS bags, t-shirts and more.

Here’s what you need to do – get on Twitter and start following @NeedForSpeed. In the spirit of the game, there are a number of missions that you’ll need to complete to enter to win. More info on their blog.

Contest ends 9/25/09 @ 11:59PM Pacific Time.

#CES09: FLIR introduces Pedestrian Detection into auto Night Vision product

Automotive, CES / By /

FLIR Systems showed off the latest version of their thermal imaging system for automobiles that now includes Pedestrian Detection.

First off all, the thermal imaging camera displays a clearer image at night than a human’s native vision can provide. Known as Night Vision and currently available in a select few BMW models, the image is shown in the vehicle’s in-dash monitor (which also duals as the info center).

The new addition to the system is Pedestrian Detection which if detects a heat source in the shape of a human, alerts the driver. Cool. Definitely something that needs to get embedded in all vehicles. Currently, the pricing is a bit too much ($2600 luxury add-on for some BMWs).

FLIR is working with another German vendor as well as a Japanese automaker for 2010 releases.

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