This sounds a bit crazy, but there’s a well-founded rumor that Facebook is building its own smartphone. Why you may ask. Simple – control. They get to control the whole interface, the entire experience for their users.
They also get to cash in on money paid for apps in their ecosystem. They are also feeling the pressure of Google who is obviously making a play for some of the ever expanding ‘social’ traffic and who already have a mobile platform in the form of Android.
So will this work? Depends on your definition of ‘work’. Even if just a small fraction of their demographics takes it up seriously, then Facebook will stand to gain, and that can’t be all that bad.