American Podcasting Audience Soars
The U.S. podcasting audience reached 18.5 million in 2007, according to eMarketer and was projected to top 65 million by 2012 with 25 million listeners downloading one or more podcasts a week.
Ad spending on podcasts in the U.S. is also expected to creep up, from $165 million in 2007 to $435 million in 2012.
Major podcasting networks like Revision3 are growing with the medium’s success by revamping their websites and adding new programming. …