YouTube and Sony are currently in talks to display full-length content from Sony Pictures on YouTube. About a week ago, a deal was closed between YouTube and Disney to do the same with some short Disney clips – but it seems that Sony Pictures may provide some longer content for YouTube.
This may be a case of YouTube are playing a game of ‘catch-up’ as service providers all over the world are allowing their shows to be watched online through their own websites which may be lowering the demand for YouTube slightly. Unknown to many, Sony Pictures owns Crackle.com which produces high quality video in-house for the sole purpose of being uploaded to that site.
If this deal goes ahead, we can look forward to a lot of quality content on YouTube professionally produced in addition to the excellent amateur movies out there. Nice.