Gina on Apple’s Advertising and Aesthetics

Gina Trapani from LifeHacker fame wrote a thesis on Apple’s Advertising and Aesthetics on her blog called Smarterware. While we don’t typically talk about other people’s blog entries or opinions, Gina’s article explains how Apple sells product and is well worth a read. The article, “Lessons from Apple on Advertising and Aesthetics“, describes Apple product… Continue reading Gina on Apple’s Advertising and Aesthetics

iSpring Free converts PowerPoint presentations into Flash

For the geek that has to do presentations, iSpring Free is a neat little tool that converts your PowerPoint presentations into Adobe Flash slideshows. So no more sticking this slides up on the Web, and needing your visitors to download then open up on their computer (and they need to have Powerpoint Viewer at a… Continue reading iSpring Free converts PowerPoint presentations into Flash