New Sony e-Book reader coming in Dec

Sony steps up the the e-Book reader wars as they announce a new addition to their line-up. The Reader Daily Edition (yes, cumbersome name) has an integrated 3G wireless conn (with free AT&T service to the Sony bookstore), a 7″ touch screen that operates in both landscape and portrait modes and has 16 shades of gray.

What’s also notable about this announcement is that you can now virtually borrow books from your library (assuming they offer electronic lending).

Hopefully available in time for Christmas, it will retail for $399. Watch out Amazon & Kindle. Sony is nipping at your heels. We’re still hoping for more embracing of common standards though.