Best Superbowl Commercials

The football season culminates with the Superbowl, and starting in the early seventies marketers realized the potential and started creating ads targeted to the TV audience. In 1984, Apple’s Superbowl commercial using a “1984” theme changed the advertising landscape for Superbowl commercials.

In recent years there have been a few hits and many misses and this year is no different.

In my opinion, the Best Superbowl Commercial was a VW Passat commercial starring a mini-Vader. I loved this car commercial, and usually I hate car commercials.

Continue on to see which other commercials caught my eye… the list isn’t too long.

Runner up and a close second is this Pepsi MAX commercial:

Winning on the gross-ness factor that made everyone in the room groan is a Doritos commercial:

Finally, the best tech commercial goes to the CES sweetheart: Motorola Xoom. Motorola referenced Apple’s 1984 commercial with a page on the Xoom showing “1984” and the entire “1984” theme where everyone is dressed in white hoodies and are wearing earbuds until the one guy dressed differently hits on a co-worker with the Xoom.

Definitely not as effective as the original “1984” version:

Finally, there was a commercial with a “hammer” in it:

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