Amazon.com is buying out one of its fiercest competitors, Diapers.com, after going through some serious price wars.
They’re actually buying the holding company, so that means they get Soap.com as well, which is a new property launched just a few months ago.
Price tag for this little purchase: $540 million. Price tag for parents: still unknown, but expect super cheap diapers to be a thing of the past, unless someone else comes along to reinvent diapers.com.