By Mike Slocombe
UK Is The Fourth Most Digitally-Aware Nation In EuropeThe UK’s mass adoption of digital TV and broadband has helped make the country the fourth most digitally-savvy nation in Europe, according a new report by Jupiter Research. Calculated using 40 different variables including Net use, digital TV adoption, wireless, mobile and digital device usage, the European Digital Life Index revealed that consumers adopt different digital products and services in different countries. Not surprisingly, the digi-savvy Scandinavian countries Sweden, Denmark and Norway came out top in the report.
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