Automotive

iPod Your BMW: The World’s First Integration of iPod and Car Audio System

Cupertino, CA and Woodcliff Lake, NJ – June 21, 2004… Apple and BMW Group today announced the debut of the BMW iPod Adapter for select BMW Group vehicles, creating the world’s first seamless integration between iPod and a vehicle audio system. The new system developed by Apple and BMW, allows users to incorporate their iPods directly into their car’s sound system, enabling them to connect with music in their automobiles like never before. Now, iPod enthusiasts can bring their entire music collections with them, plug directly and effortlessly into a superior sound system while maintaining uncompromised control over their driving experience. The BMW 3 Series, Z4 Roadster, X3 and X5 Sports Activity Vehicles will be able to enjoy the new BMW iPod Adapter.

High-Tech Vehicles to Drive Automotive Chip Demand

By Kiyoshi Takenaka and Nathan Layne
Reuters

Take a spin in Toyota Motor Corporation’s (7203.T) Prius hybrid sedan and you’ll get an idea of why Japan’s chip makers see a huge growth opportunity in the auto industry.

The Prius is powered partly by an electric motor that complements its gasoline engine. Semiconductors control the electric motor.

As electronics become the main driver of car innovation, chip makers will be among the top beneficiaries, analysts say.

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