Google jumps into the social web with Buzz; goes up against Facebook, Twitter, et al.

Google rolled out its latest product, called Google Buzz [announcement], this time in the social networking arena. Buzz is built into Gmail and has tight integration with your e-mail inbox.

You can share links, photos and videos directly from within Gmail and it uses your existing set of Gmail contacts. You can see what your friends are sharing and Buzz also recommends items based on your activity.