bandwidth

20% of US Peak Bandwidth used by Netflix Instant

North America Network Downstream Traffic Profile Fixed Access According to a study by Sandvine, 20% of non-mobile internet traffic during prime time can be attributed to Netflix instant accounts during prime time usage periods in the US while streaming media accounts for 43% of peak period traffic. While Netflix accounts for almost half of the streaming bandwidth between 8p and 10p utilized by only 1.8% of Netflix subscribers.

While only 1.8% of Netflix subscribers are using the streaming capabilities, CEO Reed Hastings envisions Netflix as a streaming service. β€œIn fact, by every measure, we are now primarily a streaming company that also offers DVD-by-mail.”

I happen to agree with Hastings as my video content viewing has dramatically changed from TV to Netflix Instant since I dropped premium channels such as HBO and Starz. In addition to the 1 disc in mail I tend to watch a movie or TV episode on the iPad at night and I’m watching less and less TV except for the few shows which I follow.

Content in the cloud (both audio and video) is the future.

Source: Wired

Comcast to cap broadband users’ bandwidth

Ok, so 250 gigabytes of traffic is a pretty high limit, especially compared to some other providers, but why such a cap if they say that the average usage is 2 to 3 GB? Well, it’s their call, but if you’re going to have a limit, you better make sure you give users a way to check their usage.

I can hear it now… somewhere around the end of the month “Sorry honey – I didn’t get your e-mail or pay the bills as we’re over our bandwidth limit for the month.”

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