by Bill Roberts, Electronic Business
Mercedes reverses its rush to add cutting-edge gadgets and features. A DaimlerChrysler executive recently raised a few eyebrows in the semiconductor world when he vowed to put fewer electronic gadgets in Mercedes-Benz cars and to take a go-slow approach to adding electronic features in the future. With automotive electronics being one of the fastest-growing markets for semiconductors, chip executives are naturally concerned about what their automotive brethren are thinking. Executives of semiconductor companies in the automotive field are always mindful of the different reliability and quality requirements of the automaker compared to the computer manufacturer. But the DaimlerChrysler executive’s speech appears to reflect primarily internal quality problems, which caused Mercedes to fall in customer satisfaction ratings, rather than any broad antielectronics trend.
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