Microsoft luring users to its search engine with cash back

Microsoft is at least for now, aiming to become the Discover Card of search engines by bribingluring … ummm.. encouraging users to its Live Search site with the cha-ching sound of cash.

Just one catch. You need to follow links off of Live Search to vendors associated with the program and make a purchase.

Oh yeah, you gotta get up to $5 worth of rewards before you can claim it. That tells us that you shouldn’t expect to make very much money back from this. Time will tell if they actually make any inroads into Google and Yahoo’s search engine market share.