Frucall: Price Comparison via your Cell Phone

You don’t have a phone with a web browser yet, but you sure do have a cell phone, and wished that you could somehow figure out if you’re getting the best price on something when you’re out shopping? Well, your wish has just come true. A new service called Frucall has just launched. Just call the toll-free # (1-888-Do-Frucall) and punch in the barcode of the item. Yep, it’s free; registration is optional, although registering ties your cell phone to your account and allows you to keep bookmarks, take voice notes, maintain a search history. Now if only my cell phone contained a barcode reader…