Flat-screen TV prices are falling for holidays

By Evan Ramstad and Gary McWilliams, The Wall Street Journal

For electronics retailers, it will be the holiday season of the flat-screen televisions. But the companies that make the key component — the flat screen itself — won’t have much to celebrate. Heading into the Christmas sales period, traditionally the biggest time of the year for electronics, prices of flat-screen televisions are falling. Sharp’s 32-inch LCD-TV with built-in HDTV tuner — introduced to the United States in January at a suggested price of $5,000 — now carries a suggested price of $4,000 and is being advertised by some online retailers for about $3,100, including shipping. Wal-Mart Stores recently began selling a 42-inch plasma set for under $2,000.

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