Now this does not mean that all of these users are luddites or simply too poor to afford a computer and/or Internet access. Age is a large factor. I can think of my Mom who is in her 60s and who I’ve just convinced to use e-mail and instant messenger! But I would never consider my parents’ household behind the times. They have computers, cell phones, LCD TVs and the usual trappings of modern society.
All things considered, the 20% figure isn’t terrible, but there’s no question with the shift in the economy to the Internet and online business that the outliers need to get moved over. It may just take some time though as you can only ‘persuade’ so many people.