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Volkswagen’s Fun Theory team encourages people to change their behavior for the better

by Khalid Hosein on October 19, 2009

There’s a group at German car company, Volkswagen, called the Fun Theory team which thinks that the best way to change people’s behavior for the better is by making the change or the new behavior fun.

We think they’re right! Take a look at the ‘piano’ stairs which encouraged people to take the stairs over the escalator.

via methodshop

Posted in: Miscellaneous

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Tagged as: behavior, fun, people, piano, stairs, volkswagen

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