Flat-screen TV prices are falling for holidays

by Khalid Hosein on November 12, 2004

By Evan Ramstad and Gary McWilliams, The Wall Street Journal

For electronics retailers, it will be the holiday season of the flat-screen televisions. But the companies that make the key component — the flat screen itself — won’t have much to celebrate. Heading into the Christmas sales period, traditionally the biggest time of the year for electronics, prices of flat-screen televisions are falling. Sharp’s 32-inch LCD-TV with built-in HDTV tuner — introduced to the United States in January at a suggested price of $5,000 — now carries a suggested price of $4,000 and is being advertised by some online retailers for about $3,100, including shipping. Wal-Mart Stores recently began selling a 42-inch plasma set for under $2,000.

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